IronhackEdTech platform
One platform for eight markets
EdTech across eight markets, run on per-campus spreadsheets. One platform replaced them — covering the whole student journey, from admissions to job outcomes — and gave the company its first cross-market analytics layer.
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8 markets, one platform
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first cross-market analytics layer
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team
3 to
15+
- Instead of
- buying an off-the-shelf LMS and adapting eight countries' operations around it.
- We bet on
- building one modular platform for the entire student journey — admissions, payments, classes, assessments, outcomes — shaped by what the Open edX pilot taught us: teachers, not software, drove class success. So the platform's job was never to teach — it was to standardise operations across markets and take everything else off teachers' plates.
- Outcome
- one platform serving eight markets, and a foundation solid enough to white-label for B2B/B2G reskilling clients.
Eight markets, eight ways of working.
Ironhack ran across eight markets, and each campus kept its own spreadsheets.
The obvious move was to buy an off-the-shelf LMS and adapt eight countries' operations around it. We went the other way: one modular platform covering the entire student journey, whose job was to standardise operations across markets.
We piloted an open-source LMS to learn from it.
Before committing to a direction, we piloted Open edX. The point was to learn, and what it taught us reframed the whole build: teachers, not software, drove class success.
The student journey as modules.
Each module covers one stage of a student's life at Ironhack, and they connect end to end — from the first application through to the job on the other side.
Running all eight markets through the same modules also produced something Ironhack had never had: a single analytics layer that worked across markets.
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Admissions
Every market ran admissions its own way — local spreadsheets, forms, and hand-offs by email. The platform standardised the path from application to enrollment decision across all eight countries, synced with Salesforce so campus staff and the commercial team worked from one record.
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Payments & delinquency
Eight countries meant eight payment realities — currencies, local methods, installment plans. The platform tracked every student's payment state and surfaced delinquency to campus staff instead of leaving it buried in spreadsheets, making payment delinquency one of the unit-economics KPIs the network was run on.
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Class allocation
Allocation stayed deliberately human. Composing a class well — balancing stronger and weaker students, matching the right teacher to the right cohort — was judgment work, so the platform organised the inputs and recorded the outcome rather than automating the decision. What changed: classroom utilisation became measurable, one of the levers the network was actually managed by.
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Live course management
This module carried the Open edX lesson: its job was never to teach, but to take everything else off teachers' plates. Day-to-day course operations — attendance, scheduling, materials — ran through it, with attendance tracked as a network-level KPI rather than a classroom guess.
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Assessments
Projects and assignments tracked consistently across markets, with shared rubrics and pass gates — so assignment completion became a comparable per-stage KPI instead of a per-campus judgment call.
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Job-outcomes portal
The endpoint of the journey: students ran their job search here, and careers staff managed employer matching. It closed the loop on the analytics layer — outcomes measured per cohort and market, the number the whole funnel rolled up to.
The same modules, recomposed.
Once the modules existed, they could be recombined for a different kind of customer. That opened B2B and B2G reskilling work — the same platform, white-labelled for enterprise clients.
Ironhack
- Admissions
- Payments & delinquency
- Class allocation
- Live course management
- Assessments
- Job-outcomes portal
B2B / B2G reskilling clients
- Admissions
- Payments & delinquency
- Class allocation
- Live course management
- Assessments
- Job-outcomes portal
Three people to fifteen-plus.
Product, Engineering and Data grew from three people to more than fifteen across the two years.
3 at the start to
15+
by 2020
- Product
- Engineering
- Data